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Blog

A Twitter Success Story: How to Use Social Media to Listen to Your Customers

07.06.10
There is a lot of buzz out there around Twitter and other social media being the best thing to hit marketing since Gutenberg's bright idea.  So it's good to hear concrete examples that back that buzz up every now and then.

In a post on {grow}, an excellent marketing blog, Fara Hain writes about how Gizmoz, a 3-D animation company, found tremendous marketing success on Twitter simply by searching for their company name, reading what their customers had to say about them, and responding in meaningful ways. 

So, yes, Twitter can be and is a legitimate chanel for marketing that produces real results.  It's not just about what your acquaintances had for breakfast.